Historic preservation has an image problem. While tales of the power of preservation organizations and regulations are greatly exaggerated, that does not stop bad actors from attempting to co-opt preservation organizations as glorified homeowners associations and using preservation regulations to hinder necessary development in their neighborhoods. These actions rarely reflect the priorities and goals of preservationists, but somehow still define the field in the public imagination. What can preservationists do to change this perception? How can the field illustrate its commitment to housing equity and sustainability through utilizing our historic building stock?